The dream was to create incredibly fun gear and equipment that goes anywhere, does anything, and lasts long enough to hand down to your grandkids. Started by a pair of ex-mechanical engineers out of a garage, Paradise has stuck to its bootstrap approach and continues to push the boundaries of what is possible when it comes to ski and snowboard design. By continuously questioning how we can improve, Paradise prides itself on looking for out-of-the-box solutions to age-old design problems; with no outside ownership, we don't have anyone telling us what to do.
Since completing his honours thesis in ski and snowboard design nearly 10 years ago, CEO and founder Cameron Brodrick has continued to trial new shapes, materials, processes, and construction techniques. And while not everything makes it to the presses, the years of design iterations have resulted in some of the most fun skis and boards on the market. With plenty more incredible concepts in the Paradise Dream Lab and in testing, we're looking forward to the future!
Since its conception, Paradise has grown by focusing on grassroots marketing, supporting local athletes, and prioritizing customer support. Putting people over profits has created a loyal brand following, support from world-class retailers, and forged lasting relationships in the industry. We are proudly Canadian, based in the heart of the Rocky Mountains. The terrain in Western Canada, our playground, is rugged, unforgiving, and often steep and deep. As we continue to expand into international markets, we are excited to share our passion for creating durable, high-quality products with skiers and boarders who are looking to get the most out of their gear.
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