Since its conception, Paradise has grown by focusing on grassroots marketing, supporting local athletes, and prioritizing customer support. Putting people over profits has created a loyal brand following, support from world-class retailers, and forged lasting relationships in the industry. We are proudly Canadian, based in the heart of the Rocky Mountains. The terrain in Western Canada, our playground, is rugged, unforgiving, and often steep and deep. As we continue to expand into international markets, we are excited to share our passion for creating durable, high-quality products with skiers and boarders who are looking to get the most out of their gear.