Paradise is committed to preserving the beautiful natural landscapes we ride in and enjoy. We've dedicated ourselves to using sustainable materials in our equipment and planting a tree for every item purchased.
SUSTAINABILITY AS A MINDSET
Here at Paradise, we think it is important to not just talk the talk, but also walk the walk. Sustainability as a mindset is an internal initiative we are working on with our team, vendors, sales reps, and anyone affiliated with Paradise to adopt. From composting at home to carpooling to the trailhead, we believe that adopting a sustainable mindset in your everyday life can make a difference.
PLANTING TREES - ONE TREE PLANTED
Paradise will plant a tree for every item purchased through the website. No exceptions. We work with One Tree Planted, an environmental charity dedicated to making it easier for individuals and businesses to give back to the environment. One Tree Planted works to create a healthier climate, protect biodiversity and help global reforestation efforts.
Our strategy is simple: we make an effort to use sustainable materials that minimise our effect on our environment.
Paulownia is one of the fastest-growing trees, capable of over seven feet of growth per year as a seedling. One of the few commercial trees capable of self-regeneration, paulownia can grow back in roughly eight years.
Bamboo is one of the most unique plants on the planet, growing up to three feet per day at full width! Cutting bamboo also doesn't kill the plant, making it extremely sustainable.
Poplar is the only real hardwood in our skis and boards. Poplar works well because it's one of the fastest-growing and most sustainable hardwoods available, giving great performance while minimizing environmental impact. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere and are key ingredients in 25% of all medicines. Without healthy forests, there would be no alpine sports.
Flax Fibre is a 100% biodegradable material that Paradise uses to achieve some of the properties previously attained by carbon or glass fibre. Flax is a strong, lightweight, and stiff material; when used correctly, it has fantastic dampening capabilities and is a great alternative to plastics and rubbers. Flax is one of the stiffest natural fibres and is the perfect sustainable option for adding strength while reducing weight.
Environmentally conscious construction & SHIPPING
At Paradise, we pride ourselves in our durable, long-lasting construction. Making long-lasting skis is more than choosing the correct design and raw materials, as the resins that hold the whole ski together are vital to the overall performance. Following lots of destructive testing, pouring over product labels, and looking up ingredients we can't pronounce, we managed to source an extremely strong, long-lasting, bio-based resin to act as the glue that holds our skis together.
While we are a relatively small brand, we think it's important to focus on sustainability across all aspects of the business, including ski construction techniques. From energy-efficient machinery, all the way to using eco-friendly wax in the tuning process, we are doing our best to reduce our footprint through environmentally friendly manufacturing.
When you buy from Paradise, your order will arrive without any styrofoam or excessive plastics. Instead we use only what's needed to protect the product and ensure its safe arrival to you. All cardboard used is completely recyclable.